Competitive Market of Music Streaming Services: What Drives Customers to Subscribe?

Research output: Contribution to conference › Presentation › peer-review

Original language	American English
State	Published - 2019
Event	American Marketing Association Summer Academic Conference - Chicago, United States Duration: Aug 9 2019 → Aug 11 2019

Conference	American Marketing Association Summer Academic Conference
Country/Territory	United States
City	Chicago
Period	8/9/19 → 8/11/19

OpenUrl availability

@conference{ec58f9876d0f408980bd7876e1e261ad,

title = "Competitive Market of Music Streaming Services: What Drives Customers to Subscribe?",

author = "ChangSeob Yeo and Vafa Saboori-Deilami",

year = "2019",

language = "American English",

note = "American Marketing Association Summer Academic Conference ; Conference date: 09-08-2019 Through 11-08-2019",

}