Competitive Market of Music Streaming Services: What Drives Customers to Subscribe?

ChangSeob Yeo, Vafa Saboori-Deilami

Research output: Contribution to conferencePresentationpeer-review

Original languageAmerican English
StatePublished - 2019
EventAmerican Marketing Association Summer Academic Conference - Chicago, United States
Duration: Aug 9 2019Aug 11 2019

Conference

ConferenceAmerican Marketing Association Summer Academic Conference
Country/TerritoryUnited States
CityChicago
Period8/9/198/11/19

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