@article{4961f63e76a34cc2be7bb399bb29dd93,
title = "Shaping brand attitudes through sustainability practices: a TSR approach",
keywords = "Sustainability, Brand Attitude, Brand Loyalty, Brand Awareness, Service Sector, Survey Research, Transformative Service Research",
author = "Sandeep Jagani and Vafa Saboori-Deilami and Saraf Tarannum",
year = "2024",
doi = "10.1108/JSM-03-2023-0083",
language = "American English",
volume = "38",
pages = "369--382",
journal = "Journal of Services Marketing",
issn = "0887-6045",
publisher = "Emerald",
number = "3",
}