@article{55571ded5c3e40efa9ac46b2c74a9221,
title = "Vino Mundo: Introducing wines of the world to Costa Rica",
keywords = "Competitive strategy, Events management, Family firms, Hospitality industry, Regional marketing, Small businesses, Social media strategy",
author = "Sarah Lee and Massoud, \{Jacob A.\} and Yeo, \{Chang Seob\}",
note = "Publisher Copyright: {\textcopyright} 2025, Emerald Publishing Limited.",
year = "2025",
doi = "10.1108/TCJ-08-2024-0210",
language = "English",
volume = "21",
pages = "1148--1167",
journal = "CASE Journal",
issn = "1544-9106",
publisher = "Emerald",
number = "5",
}